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Read online The Laws of Simplicity: Design, Technology, Business, Life.pdf PDF, EPUB, MOBI, TXT, DOC The Laws of Simplicity: Design, Technology, Business, Life Finally we are learning that simplicity equals sanity We re rebelling against technology that s too complicated DVD players with too many menus and software accompanied by megabyte read me manuals The iPod s clean gadgetry has made simplicity hip But sometimes we find ourselves caught up in the simplicity paradox we want something that s simple and easy to use but also does all the complex things we might ever want it to do In i The Laws of Simplicity i John Maeda offers ten laws for balancing simplicity and complexity in business technology and design guidelines for needing less and actually getting more .

Maeda a professor in MIT s Media Lab and a world renowned graphic designer explores the question of how we can redefine the notion of improved so that it doesn t always mean something more something added on .

Maeda s first law of simplicity is Reduce It s not necessarily beneficial to add technology features just because we can And the features that we do have must be organized Law in a sensible hierarchy so users aren t distracted by features and functions they don t need But simplicity is not less just for the sake of less Skip ahead to Law Failure Accept the fact that some things can never be made simple Maeda s concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products how it can drive both business and technology We can learn to simplify without sacrificing comfort and meaning and we can achieve the balance described in Law This law which Maeda calls The One tells us Simplicity is about subtracting the obvious and adding the meaningful by John Maeda

Books descriptionDetails
The Laws of Simplicity: Design, Technology, Business, Life
Title:The Laws of Simplicity: Design, Technology, Business, Life
Format Type:eBook PDF / e-Pub
Rating:
Author:
Published:
ISBN:0262134721
ISBN 13:
Number of Pages:100
Category:design, business, non-fiction, technology, philosophy
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The Art of Critical Making: Rhode Island School of Design on Creative Practice, The Laws of Simplicity: Design, Technology, Business, Life, The Storm of Creativity, Processing: A Programming Handbook for Visual Designers and Artists, Maeda@Media, Creative Code: Aesthetics + Computation, Design by Numbers, Screen: Essays on Graphic Design, New Media, and Visual Culture, Redesigning Leadership (Simplicity: Design, Technology, Business, Life), Make It New: A History of Silicon Valley Design (MIT Press)
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers Her essays at once pithy polemical and precise appear in places as diverse as Eye Print ID The New Republic and the LA Times The essays collected here decode the technologies trends themes and personalities that define design today especially the new media and provide a road map of things to come Her first two chapbooks Paul Rand American Modernist and Six Essays on Design and New Media became instant classics This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars the cult of the scratchy television sex on the screen and more Designers students educators visual literati and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject, It has been more than twenty years since desktop publishing reinvented design and it s clear that there is a growing need for designers and artists to learn programming skills to fill the widening gap between their ideas and the capability of their purchased software This book is an introduction to the concepts of computer programming within the context of the visual arts It offers a comprehensive reference and text for Processing a target blank href http www processing org rel nofollow www processing org a an open source programming language that can be used by students artists designers architects researchers and anyone who wants to program images animation and interactivity The ideas in Processing have been tested in classrooms workshops and arts institutions including UCLA Carnegie Mellon New York University and Harvard University Tutorial units make up the bulk of the book and introduce the syntax and concepts of software including variables functions and object oriented programming cover such topics as photography and drawing in relation to software and feature many short prototypical example programs with related images and explanations More advanced professional projects from such domains as animation performance and typography are discussed in interviews with their creators Extensions present concise introductions to further areas of investigation including computer vision sound and electronics Appendixes references to additional material and a glossary contain additional technical details Processing can be used by reading each unit in order or by following each category from the beginning of the book to the end The Processing software and all of the code presented can be downloaded and run for future exploration Includes essays by Alexander R Galloway Golan Levin R Luke DuBois Simon Greenwold Francis Li and Hernando Barragan and interviews with Jared Tarbell Martin Wattenberg James Paterson Erik van Blockland Ed Burton Josh On Jurg Lehni Auriea Harvey and Michael Samyn Mathew Cullen and Grady Hall Bob Sabiston Jennifer Steinkamp Ruth Jarman and Joseph Gerhardt Sue Costabile Chris Csikszentmihalyi Golan Levin and Zachary Lieberman and Mark Hansen Casey Reas is Associate Professor in the Design Media Arts Department at the University of California Los Angeles Ben Fry is Nierenburg Chair of Design in the School of Design at Carnegie Mellon University, Most art and technology projects pair artists with engineers or scientists the artist has the conception and the technical person provides the know how John Maeda is an artist and a computer scientist and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right i Design By Numbers i is a reader friendly tutorial on both the philosophy and nuts and bolts techniques of programming for artists br br Practicing what he preaches Maeda composed i Design By Numbers i using a computational process he developed specifically for the book He introduces a programming language and development environment available on the Web which can be freely downloaded or run directly within any JAVA enabled Web browser Appropriately the new language is called DBN for design by numbers Designed for visual people artists designers anyone who likes to pick up a pencil and doodle DBN has very few commands and consists of elements resembling those of many other languages such as LISP LOGO C JAVA and BASIC br br Throughout the book Maeda emphasizes the importance and delights of understanding the motivation behind computer programming as well as the many wonders that emerge from well written programs Sympathetic to the mathematically challenged he places minimal emphasis on mathematics in the first half of the book Because computation is inherently mathematical the book s second half uses intermediate mathematical concepts that generally do not go beyond high school algebra The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design, div California s Silicon Valley is home to the greatest concentration of designers in the world corporate design offices at flagship technology companies and volunteers at nonprofit NGOs global design consultancies and boutique studios research laboratories and academic design programs Together they form the interconnected network that is Silicon Valley Apple products are famously Designed in California but as Barry Katz shows in this first ever extensively illustrated history the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage Offering a thoroughly original view of the subject Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world From Hewlett Packard and Ampex in the s to Google and Facebook today design has provided the bridge between research and development art and engineering technical performance and human behavior Katz traces the origins of all of the leading consultancies including IDEO frog and Lunar and shows the process by which some of the world s most influential companies came to place design at the center of their business strategies At the same time universities foundations and even governments have learned to apply design thinking to their missions Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader including Douglas Engelbart Steve Jobs and Don Norman Katz reveals design to be the missing link in Silicon Valley s ecosystem of innovation div