eBook PDF / e-Pub Why We Buy: The Science of Shopping

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Title:Why We Buy: The Science of Shopping
Format Type:Ebook
Author:Paco Underhill
Publisher:eBooks
ISBN:0684849143
ISBN 13:
Number of Pages:
Category:Business, Non fiction, Psychology, Economics, Sociology, Science, Buisness, Cultural, Social science, Society

Why We Buy: The Science of Shopping by Paco Underhill

PDF, EPUB, MOBI, TXT, DOC Why We Buy: The Science of Shopping Is there a method to our madness when it comes to shopping Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers author and research company CEO Paco Underhill answers with a definitive yes in this witty eye opening report on our ever evolving consumer culture Why We Buy is based on hard data gleaned from thousands of hours of field research in shopping malls department stores and supermarkets across America With his team of sleuths tracking our every move Paco Underhill lays bare the struggle among merchants marketers and increasingly knowledgeable consumers for control

Call of the Mall: The Geography of Shopping, Zakupologia: Prawdy i kłamstwa o tym, dlaczego kupujemy, BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman, City: Rediscovering the Center, What Women Want: The Global Market Turns Female Friendly, Why We Buy: The Science of Shopping